Turn viewers into players.
The AI playable ads platform for modern brands. 20+ game templates, one-click deploy to every major ad network.
Enter your URL and watch AI extract your brand in seconds.
Trusted by leading brands across Europe
Product
One platform, three super-powers.
Production, distribution and optimization used to need three different tools. Userly AI brings the entire playable ads lifecycle to one panel.
AI Smart Creator
Hand us your URL — our AI extracts your logo, colors, tone and product catalog in seconds. Edit with a prompt, generate infinite variants.
20+ game templates
Matching, puzzle, spin wheel, catch, trivia, swipe and more. Each one mobile-first, HTML5 optimized and GDPR-ready.
Omni-channel delivery
Major social, search, programmatic, mobile gaming networks + your own site and CRM. We handle every network's technical rules for you.
Workflow
From idea to live campaign in 10 minutes.
What takes an agency two weeks fits into a coffee break.
Brief
~1 minPick goal, product and audience.
AI Generate
~2 minVariants are produced automatically.
Customize
~3 minTweak colors, CTA, coupon and duration.
Deploy
~2 minPush live to every channel in one click.
Measure
liveReal-time dashboard · ROAS · A/B.
The numbers that matter.
Live example
Hook. Play. Reward.
A real Userly campaign: food-delivery brand × QSR partnership. 22 seconds from first tap to redeemed coupon.
Brand + product + reward promise. The hook lands in the first second.
Countdown, progress bar, gentle hint. The user is in.
Step-by-step build. Effort creates ownership — the IKEA effect.
Confetti, coupon, one-tap order. Zero friction from play to purchase.
Use cases
From e-commerce to fintech.
Same platform, different KPIs — performance, brand, lead, retention.
Product discovery + coupon
Match brand products, win a 10% discount. Convert to cart.
Financial goal quiz
Short quiz profiles the user and routes them to the right app flow.
Spin to sample
Spin wheel awards a free sample coupon. Address form captures the lead.
Playable teaser level
Users experience a mini-level of the game right inside the ad.
Configure & test drive
Pick model, color, interior. Book a test drive at the result screen.
Feature discovery game
Explore product features, book a demo. Instant ICP filtering.
Integrations
Plays everywhere.
Compatible with your entire marketing stack.
Compatible with all your marketing tools. Feed every ad network, CRM and website from one platform.
Paid networks
- Social ad networks
- Search & display
- Short-form video
- Mobile gaming
- Programmatic & DSP
Owned channels
- Onsite widget
- CRM & marketing automation
- Messaging
- Mobile app SDK
- QR & offline
Pricing
A plan for every brand.
Transparent monthly subscription. 20% off yearly. Enterprise on request.
Starter
Small & mid-market
- 5 active campaigns / month
- 10 game templates
- AI Smart Creator · basic
- Core ad network integrations
- Standard analytics
- Email support
Growth
Performance marketing
- 25 active campaigns / month
- All 20+ templates
- AI Smart Creator · full
- Multi-network distribution
- A/B test & variant generation
- Priority support
Enterprise
Corporate & holding
- Unlimited campaigns
- Custom template production
- Dedicated account manager
- SSO · SOC2 · advanced compliance
- Custom integrations (DMP, CDP)
- SLA-backed uptime
Contact us for exact pricing. 14-day free trial available.
FAQ
Frequently asked.
No. Userly's AI Smart Creator takes your URL and produces every asset. Non-technical marketers ship in minutes.
Every major paid network (social, search, programmatic, mobile gaming) plus onsite widgets, CRM, messaging and offline.
Monthly or yearly subscription, contract-based. Starter and Growth are custom-priced for your volume; Enterprise is tailored per deal.
Yes — a 14-day free trial with the Growth tier's full feature set. No credit card required.
Agency & holding partners get white-label, multi-brand workspaces and co-branded reporting.
Let's start playing.
Free custom demo for your brand in 48 hours. First playable campaign is on us.