Behind the scenes: how we built Userly AI from agency to SaaS

Three years, 180 playable campaigns, 47 brands. That is the ledger we brought into the Userly AI product.

The decision to turn an agency practice into a SaaS is never obvious. Clients get templatized, margin structures change, and the team has to learn to ship code.

Here is what we got right, what we got wrong, and what we would do differently.

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